Skip to content

An e-commerce store built for a growing clothing label

A full online store with product catalogue, cart and checkout for a Ghanaian clothing brand moving from Instagram DMs to real online sales.

Client
Obverve Clothing
Category
E-commerce
Engagement
Jun 2025 — Aug 2025
Outcome
Orders now processed without manual DM handling

Cover image not uploaded yet

What we did

Obverve was selling entirely through Instagram — every order a manual conversation, every stock question answered by hand.

We built a proper storefront: product catalogue with variants and sizing, cart, checkout, and an admin area where the team adds products and updates stock themselves. Product photography was shot in-house so the catalogue is consistent front to back. The result is a shop that keeps selling while the team sleeps.

Want results like this?

Tell us about your business and we will map out what it would take.