An e-commerce store built for a growing clothing label
A full online store with product catalogue, cart and checkout for a Ghanaian clothing brand moving from Instagram DMs to real online sales.
- Client
- Obverve Clothing
- Category
- E-commerce
- Engagement
- Jun 2025 — Aug 2025
- Outcome
- Orders now processed without manual DM handling
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What we did
Obverve was selling entirely through Instagram — every order a manual conversation, every stock question answered by hand.
We built a proper storefront: product catalogue with variants and sizing, cart, checkout, and an admin area where the team adds products and updates stock themselves. Product photography was shot in-house so the catalogue is consistent front to back. The result is a shop that keeps selling while the team sleeps.
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